We do it by building the team’s mental toughness, its trust culture and operational effectiveness. We want everyone to experience the joy that follows!

Nico Human is the principal of this endeavour. He calls himself a joy farmer. You can read more about him here.

He is ably advised by a brilliant group of industry champions. We call them the Tribe of Gurus.


Scott Brown



President & CEO
Fifth Avenue Real Estate Marketing Limited


As President & CEO of Fifth Avenue Real Estate Marketing Limited (Fifth Avenue) W. Scott Brown (Scott) directly oversees the growth and success of the project marketing and sales and administrative teams responsible for delivering sustained sales success and developer partner /client satisfaction. Throughout his 30+ years of work experience Scott has formed and led teams that have set sales records throughout North America and Asia. He has consistently provided high quality strategic advisory services to leading global organizations and expanded his marketing and sales strategy creation, culture development and performance enhancement expertise.

Scott is actively involved in the development and optimization of the Marketing and Sales Program for each project. He is also personally involved in ensuring that Fifth Avenue has the most professional and dedicated sales representation in the market by leveraging his vast high performance sales coaching knowledge and expertise. Scott is also a sought after media resource and speaker and radio personality with respect to the status of new multifamily home market in Metropolitan Vancouver.

Previously, Scott served as a founding partner and Senior Vice President of Colliers International’s Residential Project Marketing Group. Prior to that Scott served as Chief Sales Officer at Kor Real Estate where he oversaw the startup and global expansion of Kor Real Estate’s project marketing firm. His work at Kor included extensive leadership of marketing and sales advisory assignments for projects lead out of or located in Dubai, UAE; Manila, Philippines; Anguilla; Playa del Carmen, Mexico; Miami, Florida, USA; Seychelles; Da Nang, Viet Nam and Bangkok, Thailand.

Scott began his residential career working for Intrawest where he concluded by serving as Senior Vice President with Intrawest/Playground. He oversaw a billion-dollar-per annum portfolio of projects situated throughout North America and Asia. Scott was also directly responsible for leading strategic partnerships including Four Seasons Hotels and Resorts and negotiated a significant joint venture with Colliers that expanded Playground’s business to Asia, Australia and New Zealand.

Simon Dannatt


CEO The Sound


Simon is an experienced CEO, Corporate Strategist and Commercial Marketing Strategy Consultant. He is skilled at complex problem solving, can define and bring to life strategic vision and can build and manage the teams required to successfully execute commercial plans.

As a senior executive and CEO Simon is a disciplined and results orientated leader who through his team has been able to deliver on ambitious growth objectives. He has built and run businesses from start up to commercial sale, stepped in as an interim executive to manage business re-direction and successfully worked as a change agent in turnaround situations.

As a marketing and brand strategy consultant he has accumulated extensive experience in providing added value advice to some of the world’s largest and most successful companies.

Areas of industry expertise include packaged goods, financial services, telecommunications, media and technology and travel and leisure. Projects of note include Innovation and future platform development, strategic brand management and commercial brand/marketing planning for companies such as American Express, British Airways, British Telecom, BP, Citibank, Google, Heineken, Hilton, Nokia, Unilever and Vodafone.

Key clients: Facebook, Google, Apple, MillerCoors, Pinterest, PayPal, Pepsi, IKEA, SCJ, Channel, Estee Lauder, Yankee Candle, ITV, Aldo, Diageo, Constellation Brands.


Shelley McDade


Chief Executive Officer
Sunshine Coast Credit Union


Shelley is a leader of collaboration in the Canadian credit union system.

Her passion for the co-operative business model drives her to lead a variety of collaborative initiatives that create value for members locally, provincially and nationally.

A firm believer in the value of mentorship, Shelley is an active mentor of emerging and experienced leaders across and outside the credit union system.

Shelley is an Accredited Director, and serves on the boards of Central 1 Credit Union, the Risk Management Alliance, Back Office Collaborative, and CUSO Wealth Services Inc.

Luke O'Hare


Director, Logistics and Supply Chain Distribution
Urban Barn


Luke is currently Director, Logistics and Supply Chain Distribution where he leads an exceptional group of Regional Managers and Visual Merchandisers, covering 53 stores, spanning from British Columbia to Quebec.

"Focused on creating a best in class, end to end customer experience, through optimizing all supply chain activities from ocean freight through to customer fulfillment and after sales service, whether in-store, online or in partnership with our 3PL network."

He studied Business Administration and Marketing at Sheridan College (2000 – 2003) and received his MBA in 2019 from the Beedie School of Business at Simon Fraser University.

Before starting at Urban Barn in June of 2009, he was District Manager for the Aldo Group. At Urban Barn he grew through the ranks to become Director, Sales and Store Operations in 2012 before landing his current position in 2019.

Lesley Sadler


Chief Operation Officer
Starline Windows

Lesley joined the Starline Windows family 20 years ago. She had the honour of assisting the company’s growth from a small family business to a multimillion-dollar household name in the window industry. Her role began as Purchasing and Inventory Control Manager and grew into Chief Operating Officer. Lesley and her team are responsible for overseeing the operations management of the company including the daily operations, supply chain, purchasing, continuous improvement, safety, and IT infrastructure. Her goal is to facilitate taking the company to the next level and double the working capacity within the next 5 years.

Lesley believes in honesty, please and thank you, while getting your hands dirty and loves learning hands on. The journey of learning should never end and you should always teach everyone to fish. After spending 15 years in university learning multiple disciplines including accounting, purchasing, marketing, inventory management, and even law she decided that leadership was her passion. She completed her BBA – Major in Leadership from Trinity Western University in 2012. The next goal will be to complete her MBA. Outside of work her passion is her family, gardening and her dogs.


A small team of highly able consultants is helping to deliver all that joy. Their stories and smiling faces can be found here.

Eske Cilliers Digitial Marketing Consultant


Eske is the digital marketing consultant and social media manager behind the tribe. With a passion for brand management and a honours degree in Communication & Media Studies, she is highly skilled at developing our online presence across various communication platforms and provides structure and consistency to our public image. Ensuring we connect with the right people the right way! To connect with Eske please contact her via email at eskelizecilliers@gmail.com

Johann Human


Nico's brother, Johann, is the IT guy supporting the tribe. With a degree in architecture, he is focused on elegant and efficient solutions. He developed and maintains the website, designs graphics and generally handles the technical stuff. He specialises in holistic web development and dedicated website maintenance. If your web presence needs a godfather, contact him at johann@capesite.co.za 

Nelson Huang


Nelson is the accountant handling the year-end accounting and tax of the tribe. He is a trusted CPA that does good quality work for small to medium sized businesses that want their financials and taxes done in a timely manner. Nelson is responsive in communications and usually will return phone calls and emails by the next business day. Lastly, he offers competitive pricing. To connect with Nelson, please visit his website at https://nelsonhuang.ca/.